I had said in a televised interview with Karan Thapar that the Indian media deliberately diverts attention of the Indian people from the real issues facing the Indian masses which are socio-economic e.g. massive poverty, unemployment, malnourishment, lack of healthcare and good education for the masses,farmers' suicides, etc towards non issues like cricket, lives of film stars, astrology, politics ( which has gone down to a very low level ), etc.
Presently the Indian media seems to be focussed on the Cricket World Cup, as if that is the real problem of the Indian people. There seems to be little of other news apart from the forthcoming match between India and Australia, which is being discussed as if it is a Mahabharat war.
In India cricket is one of the opiums of the masses, the others being filmstars, politics, astrology, etc ---evidently the Indian people cannot be drugged by just one kind of opium, so several are needed The Roman Emperors used to say ' If you cannot give the people bread give them circuses '. The Indian Establishment says, ' If you cannot give the people employment, food, healthcare, education, etc give them cricket '.